OpenText™ Exstream™ is a robust platform for creating and managing customer communications. Within this ecosystem, two primary editors stand out: Empower and Live. Each editor caters to specific user needs and functionalities. This blog will delve into the distinctions between Exstream Empower and Live, helping you determine the ideal fit for your organization.
What is Exstream Empower Editor?
The Exstream Empower Editor is a browser-based tool within the OpenText Exstream platform, designed to simplify the creation and editing of customer communications. It empowers business users with little to no technical expertise to make changes to communications without involving IT. Ideal for creating compliant documents like letters, notices, emails, and proposals, Empower excels at dynamic content population, ensuring accurate and personalized communications.
Benefits of Exstream Empower Editor
- Guided Editing: Empower Editor offers guided editing capabilities, which means users can make changes within predefined templates. This ensures that brand guidelines and compliance standards are maintained while allowing flexibility in content updates.
- Dynamic Content: Empower editor supports dynamic content, enabling users to personalize communications based on customer data. This feature is crucial for creating targeted messages that resonate with individual recipients, improving engagement and response rates.
- User-friendly Interface: Empower Editor is designed with a user-friendly interface that makes it easy for non-technical users to navigate and edit content. The drag-and-drop functionality and intuitive design reduce the learning curve, allowing users to quickly adapt to the tool.
- Compliance Focus: One of the key advantages of the Empower Editor is its focus on compliance. The tool ensures that all communications adhere to regulatory requirements, reducing the risk of non-compliance and potential penalties.
What is Exstream Live Editor?
Exstream Live (or Live Editor) offers more advanced editing capabilities for complex document creation. It requires installation on the client side and provides a richer feature set compared to Empower. Live is suitable for users who require granular control over document design and layout.
Benefits of Exstream Live Editor
- Rich Editing Capabilities: Live Editor provides users with advanced editing tools that allow for the creation of complex and interactive content. This includes the ability to add multimedia elements, such as videos and animations, which can enhance the overall customer experience.
- Interactive Elements: Live editor supports interactive elements, enabling users to create communications that can be personalized in real time. This is particularly useful for digital channels, where interactivity can significantly boost engagement.
- Collaboration: Live Editor facilitates collaboration among multiple users, allowing teams to work together on a single communication project. This feature is essential for large organizations where different departments need to contribute to the content creation process.
- Customization: With Live Editor, users can fully customize the look and feel of their communications. The tool allows for greater flexibility in design, making it ideal for organizations that want to maintain a unique brand identity across all customer interactions.
The Differences Between Exstream Empower and Exstream Live Editor
Conclusion
Choosing between Exstream Empower Editor and Exstream Live Editor depends on your organization’s specific needs. If you require a tool that allows business users to quickly update communications while ensuring compliance, Empower Editor is the right choice. If your focus is on creating highly interactive and customized content with advanced editing capabilities, Live Editor may be the better option. Both editors are powerful and understanding their strengths can help you make the best decision for your organization’s communications strategy.
